Randall Conrad
Senior Writer/Editor, Marketing Communications
1116 Massachusetts Ave. •  Lexington MA 02420
voice  781-674-2926  •  cell  781-424-6771  •  fax  781-674-2930  • e-mail  randall@calliope.org

 

Summary

Senior Writer for Fortune Fifty technology leaders including HP, Compaq, and Digital.

Years of creative experience delivering powerful web and print communications

Intranet site development – executive speechwriting – high-level presentations

Video & multimedia scripts, brochures, product descriptions, testimonials

 

Education
Universitι de Paris / Sorbonne
Columbia University, M.A., cum laude
Harvard College, A.B., magna cum laude. Phi Beta Kappa

 

Editor in Chief – Compaq Computer Corp. – 1999-2002
 
 

Ensured that high-end products and services were well publicized to targeted enterprise-level purchasers.

Originated style and usage guidelines – ensuring clarity and consistency in a chaotic, jargon-ridden market.

Supported implementation and evaluation of custom-engineered content-processing software, part of a complex transition from print to web publishing.

Conducted reader surveys and gathered user-trending data – optimizing effectiveness in reaching the target market.

 

Managing Editor – Digital Equipment Corp. – 1995-1998

 

Edited quarterly product update – targeting high-level corporate technology decision-makers.

Managed content providers – assigned coverage to team of up to 8 writers; revised and edited all submissions. Checked data, proofed copy, secured approvals.

Produced parallel editions for internal readers (sales force) as well as customers.

 

Senior Writer – Digital Equipment Corp. – 1986-1995

 

Created hundreds of engaging publicity pieces, trade-show presentations, and video scripts.

 

Related Experience

 

Information Architect and Webmaster – Calliope, Inc. – 1996 to Present

 

Repurposed research archives of this award-winning educational media company into an information-rich web site with appeal to multiple audiences.

Enhanced history, literature, and popular culture topics for students and teachers with curriculum builders and interdisciplinary links.

Tailored access and navigation to multiple learning styles.

 

Consultant – National Museum of the American Indian, Smithsonian Institution - 1998-2001
 

Contributed to the planning of the Smithsonian's ultimate Mall museum as a contract consultant with Rare Media Well Done, a museum conceptualization company:

Contributed research and copywriting to support architects' exhibit plans.

Consulted on architecture and navigation for an intranet reference tool designed to support technical decision-making by staff and contractors.

Collaborated with virtual team to construct the relational databases for the above.

Collaborated on Practices Guidelines, ensuring that all content respects and reflects the values of Native American peoples of North and South America.

 

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